Selected worlds / 2026

Products should be felt
before they are
understood.

Campaign worlds and content systems
for fragrance, beauty and taste.

MITTI 01 fragrance bottle revealed in rain-darkened mineral earth — MITTI 01First RainSelf-initiated concept

00 / Studio premiseIslamabad — working globally

A product photo says what it is.
A visual world makes people want to enter it.

Formluma develops the idea, images, crops and applications as one connected system—so a launch does not look like ten unrelated assets.

The work below is concept-led and self-initiated. No borrowed client names. No invented metrics. It shows the kind of product worlds we can build.

Selected worlds / 03

01 / 03Fragrance

Self-initiated concept / 2026

MITTI 01

First Rain

Brief

Create a world for a petrichor fragrance without relying on flowers, ingredient piles or familiar perfume luxury codes.

Direction

Sensory archaeology. Every frame documents a material state change: dry to wet, buried to revealed, silent to scented.

System

Campaign direction / packaging / hero stills / material studies / launch applications

MITTI fragrance revealed in a precise cavity within dry and rain-darkened earth — 01.01 / Campaign world — dry earth becomes scent

Clean MITTI 01 fragrance bottle packshot on mineral clay — 01.02 / Product identity

Close detail of MITTI bottle crossing dry clay and wet earth — 01.03 / Material state study

MITTI bottle and pressed-clay paper fragrance carton — 01.04 / Packaging system — paper, clay, rain line

Campaign application

First rain has a shape.

The same transformation line controls posters, social crops and product detail—one idea, adapted rather than repeated.

MITTI / 01FIRST
RAINPARFUM — 50 ML

Top-down MITTI bottle aligned inside a narrow clay rain channel — 01.05 / Alternate story frame — the advancing rain line

02 / 03Skincare

Self-initiated concept / 2026

VEIL 03

Living Barrier

Brief

Make barrier repair understandable without showing skin, faces, leaves or a piece of generic laboratory glassware.

Direction

A living membrane. The cobalt seam becomes both the product code and the story device: a rupture that visibly repairs itself.

System

Campaign direction / packaging / hero stills / benefit visualisation / social system

VEIL serum beside a monumental translucent membrane repairing along a cobalt seam — 02.01 / Campaign world — a barrier that repairs itself

Macro view of translucent VEIL fibers knitting into a cobalt seam — 02.02 / Benefit visualisation

Clean VEIL 03 Barrier Serum product packshot — 02.03 / Product identity

VEIL serum, carton and sample sachet with coordinated cobalt seams — 02.04 / Packaging system — one repair line across every format

Campaign application

Repair, made visible.

The blue line is not decoration. It carries the claim through product, packaging, ecommerce detail and campaign layout.

VEIL / 03HOLD
THE
LINE.BARRIER SERUM

VEIL Barrier Serum protected inside a sculptural translucent fiber shell — 02.05 / Alternate story frame — protective architecture

03 / 03Beverage

Self-initiated concept / 2026

KINO

Solar Compression

Brief

Make a kinnow and salt tonic feel sharp enough for launch without throwing the can into another chaotic fruit-and-ice explosion.

Direction

Hard sun, steel pressure, rind structure and salt. Refreshment becomes mechanical, graphic and unmistakably orange.

System

Campaign direction / packaging / hero stills / ingredient studies / launch applications

KINO citrus tonic beside a steel press and one sculptural ribbon of kinnow rind — 03.01 / Campaign world — citrus under pressure

Clean orange KINO Citrus and Salt can product packshot — 03.02 / Product identity

Macro KINO can seam beside citrus cells and salt crystals — 03.03 / Ingredient structure study

KINO can and raw molded-pulp four-can carrier — 03.04 / Packaging system — orange, black, raw pulp

Campaign application

Pressed by the sun.

Oversized type, a single peel loop and hard shadows scale from a feed crop to a street poster without losing the product.

KINO / 01CITRUS
UNDER
PRESSURE.CITRUS + SALT

KINO can in a hard-sun concrete setting with a looped kinnow peel shadow — 03.05 / Alternate story frame — the solar slit

Capabilities / 04Built as systems, not isolated shots

What clients can hire Formluma for.

Campaign worlds

One ownable visual idea rooted in the product, audience and launch.

Product image systems

Hero frames, clean packshots, material details and coherent variants.

Launch content

Web banners, social crops, marketplace assets and campaign layouts.

Ongoing drops

Monthly visual releases and seasonal adaptations without a reset.

Process / four moves

The tools are part of the production. They are not the proposition.

01 / Product truth
Find the physical, emotional or functional fact worth building around.
02 / Direction
Lock the material world, composition rules, palette and shot system.
03 / Production
AI-assisted image-making shaped through selection, retouching and art direction.
04 / Delivery
Finish the hero, variants and platform-ready crops as one connected set.

Start a projectFragrance / beauty / taste

Send the product.
We'll build the world around it.

You do not need a forty-page brief. Send the product, launch date and what is currently not working.

Start a project

Products should be feltbefore they areunderstood.

A product photo says what it is.A visual world makes people want to enter it.

First rain has a shape.

Repair, made visible.

Pressed by the sun.

What clients can hire Formluma for.

Campaign worlds

Product image systems

Launch content

Ongoing drops

The tools are part of the production. They are not the proposition.

Send the product.We'll build the world around it.

Products should be felt
before they are
understood.

A product photo says what it is.
A visual world makes people want to enter it.

Send the product.
We'll build the world around it.